19 winegrowers meet with 60 opinion leaders, wine buyers, sommeliers and specialist wine merchants, taste together, get to know each other, make new contacts, discover good wines and enjoy small talk with dear colleagues.
Here you can discover new winemakers, find new ideas for the shelf or new bestsellers for the wine list.
After a glass of sparkling wine, the moderated presentation of the winemakers, who will present their marketing strategies and ideas, will begin at 2.30 pm. Firstly, marketing ideas will be presented, each with a wine that fulfils the trend towards less alcohol, as well as special offers for the European Championships.
In Focus the focus will be on summer wines and (red) wines for the barbecue season. The increasing demand for high-quality rosé wine will be discussed, and the presentation will end with a focus on exclusive premium products and the offer of close partnerships with the catering trade.
Anyone looking for further inspiration can taste more wines from MODERN:IST winemakers and enjoy finger food at the open wine bar after the marketing approaches discussed.
The winegrowers' group:
Steinmühle Winery *BIO*
Winery Arndt F. Werner *BIO*
Bossert Winery
Winery Eberle-Runkel
Lohr Winery
Alexander Flick Winery
Noll Winery
Winery Rüdlin
Winery Alex Bauer
Lukas Schmidt Wine
Roth Winery *BIO*
Glaser Winery
Winery Schneiderfritz
Winery Langenwalter
exNicrum wine manufactory
Winery Im Weinegg *BIO*
Winery Dr Leimbrock
Schömehl Winery
Forster Winery *BIO*
This page was last modified at 27 February, 2024 at 13:13.
